U FASHION- A unit of PAR EXCELLENCE, reserves the right, at its discretion, to change, modify, amend, add, or remove all/ or any portion(s) of these Terms and Conditions at any time without any intimation individually. The visitor/ reader is advised to check these Terms and Conditions periodically for any changes made. Your continued visit and use of the Website following the changes to the terms and conditions will imply that you agree and accept to the changes made. We grant you a personal, non-exclusive, non-transferable, limited privilege to enter and use the Website.

This Website is directed at and only meant to be used by you for the purpose of accessing and using the online and offline service provided. Please read these terms of use carefully before using this website. If you do not accept these Terms of Use, you are advised not to access or use this Website and the online services provided. By using this Website, you signify your agreement to the Terms of Use as well as the website's Privacy Policy. Please read these Terms of Use carefully as it is legally binding agreement between you, your heirs and representatives (collectively, “you”, “user”, “Customer”) and PAR EXCELLENCE, together with all its affiliates and subsidiaries, referred here as “ U FASHION”, “ufashion.in” ,“we”, “our”, or “us”. These Terms of Use along with the Privacy Policy extends to users who visit the Website but do not transact business on the Website ("Users") as well as users who are registered and are authorized by the Website to transact business on the Website ("Members"). The Company reserves the right to modify or terminate any portion of the Website or the Services offered by the Company for any reason, without notice and without any liability to you or to any third party. You are responsible for regularly reviewing the Terms of Use so that you are updated of any changes in the terms of use. Nothing in the Terms of Use should be construed to confer any rights to third-party beneficiaries. At the time of registration, the User must be at least eighteen years old. We reserve the right to refuse service/registration to any person at any point of time without giving any prior notice and without assigning any reason whatsoever.

Your Account

When you use this site, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password. U FASHION and its affiliates reserve the right to refuse service, terminate accounts, remove or edit content, or cancel orders in their sole discretion.  You cannot use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of a card or other content.


Before confirmation of any order(s) placed, U FASHION may contact you through the Website and ask you a verification question and the order shall be confirmed only after the verification question is answered by the Customer, generally in case of COD orders.

Once the purchase of the item(s) is confirmed by you, U FASHION will arrange to pack and deliver the product to you.

In case the option of payment selected at the time of making/ opting to pay is by electronic means be it Debit/ Credit/ Net- Banking, “In case the option of payment selected at the time of making/ opting to pay is by electronic means be it Debit Card / Credit Card / Net- Banking” all the orders are considered complete only after the payment has been received by U FASHION and receipt of payment has been confirmed by our Accounts Division.

In case, you opt to make the payment on Cash- on- delivery basis, the orders shall stand completed once the cash payment has been received by the delivery person and the product/ article ordered is handed over to you and a receiving has been signed by you or anybody on his/ her behalf.

Product Availability

Due to the slow connectivity of the Internet, failure in the processing of the order due to any technical default, etc. there may be possibilities that the item selected and put in the cart is not available anymore as the same might have been sold to other customers. Such a situation occurs in cases of shortage of products/ articles of a particular range/ quality/ price discount offered/ or high demand at that point in time.

In such an event, U FASHION will call the Customer (provided he is a registered user on the Website) and suggest an alternate product. In case the Customer chooses a different product, U FASHION shall confirm the new order. If the cost of the new selection is more expensive than the previous one, the Customer shall have to pay the differential amount. If the cost of the new selection is less expensive than the previous one, U FASHION shall refund the excess amount to the Customer in the manner specified below in this Terms of Use. “Instead of making a replacement in such a way, we can request the customer to return the product and place a fresh order.”


U FASHION offers multiple payment options to Customers on the Website:

  1. Online Payment: Customers can make online payments using his/her/ credit/debit card; and we as a merchant shall be under no liability whatsoever in respect of any loss or damage arising directly or indirectly out of the decline of authorization for any Transaction, on Account of the Cardholder having exceeded the preset limit mutually agreed by us with our acquiring bank from time to time.
    In the event the bank rejects to honor any payment transaction made by a Customer towards an order, U FASHION shall have the right to refuse to ship the order to the Customer without any liability whatsoever.

  2. Cash on delivery: Our courier partner supports cash on delivery as a payment option at no additional charges. Customers can opt for this payment mode by selecting the ‘Cash on delivery’ option on the checkout page.

Shipping Policy

Unlike many other e-commerce websites that have special rules and lots of fine print, U FASHION has a transparent and clear shipping policy for all orders placed on our website, without any special exceptions.

Before placing an order, we always advise our customers to go through the description of the product thoroughly on the product page.

U FASHION offers to provide FREE shipping on every order for more than Rs. 999/- for most of the locations within India. For orders "below or equal to Rs.999.00", shipping charge of Rs.100.00 will be charged. For certain inaccessible and/or locations requiring special arrangement to ship the products within India, the actual shipping charge by the courier company will be charged.

Your order will be shipped to you fully insured.

We urge all customers to inspect the package for any damage or tamper before receiving or signing for receipt.

 “After your product(s) has been successfully placed, booked and packaged, it will be shipped within 48 working hours by India Post. The expected time frame for the delivery of the booked products to the shipping address is between 4-8 business days.”

However, notwithstanding the foregoing during high volume orders i.e during the festive season and RDS (Red Dot Sale) the orders shall be delivered within 10- 12 working days.  

Different products have different lead times for delivery depending upon the tie-up of various manufacturers with various logistic companies.

Delivery of products is not attempted on Sundays or public holiday. “Public Holidays”

Please note all the items will be shipped with an invoice mentioning the price, as per Indian Tax Regulations.

“Depending on the product(s) you purchase on "www.ufashion.in" and the location to which the products will be delivered, different shipping methods will be available. Each shipping method has its own restrictions and charges that will be applied to your order.

The lead time for shipping the product will be counted from the day the order will get processed. This is because, sometimes, our order processing team may need to make verification with the customer who has placed the order generally in case of COD orders. There is a chance that when our customer support team may call you, and you may not be available and our team drops an email to you. Till we receive a reply from you or till the verification is completed, a particular time has already passed. That time will not be counted under the lead time. Only when the order gets processed and the verification is completed, the lead time will start.

You may track the shipping status of your order on our website, by clicking at Track Your Order section.


Except where noted otherwise, the List Price displayed for products on our website, whether in Foreign Currency or Indian Rupees represents the full price of the product and international shipping charges, unless specified otherwise in the Shipping Fees.

With respect to items sold on www.ufashion.in, we charge your credit card before your order has entered the shipping process. For any reason, if we are not able to ship your products as per your order, we will intimate you electronically and refund the value of the products not available. Any additional Shipping Fees, if applicable, will not be refunded.

Despite our best efforts, a small number of the items in our catalog may be mispriced. If we discover a mispricing, we will do one of the following:

If an item's correct price is lower than our stated price, we will charge the lower amount and ship you the item.

If an item's correct price is higher than our stated price, we will, at our discretion, either contact you for instructions before shipping or cancel your order and notify you of such cancellation.

Please note that this policy applies only to products sold and shipped by www.ufashion.in

Cancellation & Return Policy

Any order cancellation request will be entertained only before dispatching of the order. Any return request will be entertained only within 10 days from the date of placing the order. No exchange/return request will be allowed after the 10 days period from order date.

*Note: However, the actual credit to your account will depend on your Bank's processing time. 

Usage of Promo Code by the Company

1. Promo Codes can be redeemed in online and offline modes both.

2. In case you have multiple Promo Codes, in such cases, only 1 (one) promo code can be redeemed per transaction.

3. Promo codes are redeemable on select merchandise, specific orders, or on specific dates and occasions only.

4. Promo codes cannot be used in combination or clubbed with already discounted merchandise, other coupons, promotions, shipping specials, special offers running or other promo codes.

5. Promo codes are strictly free promotional voucher with no monetary value. Promo codes which have an expiry date, cannot be used on the online or offline and will be denied automatically when tried feeding by customer FASHION reserves the right to refuse the usage of any promo code at any point of time.

6.  Promo Code value applies only to the product price and does not apply for shipping charges, sales/ VAT taxes or fees.

7. Promo code values once used/ applied on an order, cannot be reused if the order is canceled.

8 . U FASHION can at any time ask the Customer for the proof of having received the promo code.

9. Promo codes can be used only on specific orders as deemed fit by  U FASHION.

10. Promo codes,  U FASHION’S discretion are applicable on certain items, on specific orders, or on specific dates and occasions.

11. For offline payment mode, the promo code will be accepted only within the date of expiry of the promo code.

12. For a payment received after the expiry of the promo code, the discount will not be applicable on that order.

13. Promo codes once used cannot be refunded.


Any refunds due by U FASHION to the Customer shall be made in the following manners:

1. Credit card: The credit card account of the Customer will be re-credited with the refund amount by the U FASHION without any charge on the Credit Card. The refund amount will be credited to the Customer's account within the time span stipulated by the bank which has issued the credit card; or

2. Cheque or wire transfer: The refund amount shall be deposited into the bank account of the Customer by U FASHION within ten (10) business days after the receipt of the request for refund by the Customer has been approved.

Note: If you do not receive a credit within this time, please check with your bank and let us know if you face any issues with the same.
* Note: We shall refund the amounts only after we receive the products back and the quality check has been done & certify by our “Quality Assurance Department”


The fit of our clothing depends on the cut, fabric, and style of each garment. Some garments are designed to have a looser, relaxed fit and some garments are styled to be more fitted. Please review our sizing guide to select the size best suited to you.

Product properties and wash care

Most of U FASHION's products are handcrafted using the finest natural fibers. The subtle variations in color, texture, and finish are intrinsic to handmade products. Our products involve crafts-based traditions of hand spinning, dying, weaving, woodblock printing and embroidery. We use both vegetable dyes and commercial dyes with the goal of minimizing our impact on the environment while striving for the best color properties. An irregular weave or print is not a defect - handloom by definition means uncertainty when it comes to uniformity.

Colors: We take great care when selecting the fabrics, as we want to give you a quality garment. However, we can't give a guarantee for color. We have done our best to display as accurately as possible the colors of the products shown on this Web site. However, because the colors you see will depend on your monitor, we cannot guarantee that your monitor's display of any color will be accurate.

Fuchsia and blues tend to run. Please always wash like colors together and dry inside out in the shade. Silks must only be dry clean.

Duties and Taxes

All of U FASHION orders are shipped internationally from our warehouse in Bangalore, India to your provided shipping address via UPS. Due to the nature of international shipping, occasionally a customer may have to pay additional import duties and taxes which are levied once a shipment reaches your country. The large majority of orders will not have to pay any additional fees. However, we are unable to calculate when and how much these infrequent customs duty charges will be levied. In the case where additional customs charges are assessed, you will be responsible for paying these additional fees. To make your shopping experience as seamless as possible, we have arranged with UPS to customs clear your goods for you and deliver them to your doorstep. If you are presented with an invoice from UPS for import duties and taxes, you will have to pay UPS directly at the time of delivery. U fashion takes no responsibility for non-delivery of orders in case such taxes and duties are not accepted and settled by the recipient at the delivery address and will not provide any refunds in such cases.


All content included on this site, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is the property of www.ufashion.in or its content suppliers. The compilation of all content on this site is the exclusive property of U FASHION- A unit of M/S Par Excellence. All software used on this site is the property owww.ufashion.in or its software suppliers.


U fashion has filed its application for registration of its name ' U FASHION ' and ‘UFASHION STORE’ And also its caption (Tagline) ' Be unique, Be U ' and ' U are what U wear 'under the Trade and Merchandise Act and Rules at Chennai under different classes and awaiting registration. Any violation of our trademarks will be liable for legal action.

Site Access

Any resale or commercial use of this site or its contents; any collection and use of any product listings, descriptions, or prices; any derivative use of this site or its contents; any downloading or copying of account information for the benefit of another merchant; or any use of data mining, robots, or similar data gathering and extraction tools are prohibited. This site or any portion of this site may not be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without express written consent of www.ufashion.in. You may not use any proprietary information (including images, text, page layout, or form) of www.ufashion.in without express written consent.

Channel Subscription:

As a condition of purchase, the Site requires your permission to send you administrative and promotional emails. We will send you information regarding your account activity and purchases, as well as updates about our products and promotional offers. You can opt out of our promotional emails anytime by clicking the UNSUBSCRIBE link at the bottom of any of our email correspondences. Please see our Privacy Policy for details. We shall have no responsibility in any manner whatsoever regarding any promotional emails or SMS/MMS sent to you. The offers made in those promotional emails or SMS/MMS shall be subject to change at the sole discretion of the Company and the Company owes no responsibility to provide you with any information regarding such change. By placing an order, you make an offer to us to purchase products you have selected based on standard Site restrictions, Merchant specific restrictions, and on the terms and conditions stated below. You are required to create an account in order to purchase any product from the Site. This is required so we can provide you with easy access to print your orders and view your past purchases.

Limited User:

The User agrees and undertakes not to reverse engineer, modify copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any information or software obtained from the Website. Limited reproduction and copying of the content of the Website is permitted provided that ‘U FASHION’ name is stated as the source and prior written permission of Ritukumar.com is sought. For the removal of doubt, it is clarified that unlimited or wholesale reproduction, copying of the content for commercial or non-commercial purposes and unwarranted modification of data and information within the content of the Website is not permitted.

Risk of loss:

All items purchased from www.ufashion.in are made pursuant to a shipment contract. This means that the risk of loss and title for such items pass to you upon our delivery to the carrier.

Product Descriptions:

U FASHION and its affiliates attempt to be as accurate as possible. However, U FASHION does not warrant those product descriptions or other content of this site is accurate, complete, reliable, current, or error-free. If a product offered by www.ufashion.in itself is not as described, your sole remedy is to return it in unused condition.

No Compensation Policy:

If the quality of any products, services, information, or other material purchased or obtained by you through the Website did not meet your expectations, no compensation will be given as per the Return and Exchange policy. The customer cannot request compensation for any reason, including but not limited to: any variation in the finish or appearance of the final product; any delay in delivery caused by unforeseen circumstances; any special, incidental, indirect or consequential damage of any kind caused by a product; missed opportunities to avail certain discounts; any issue with our Delivery partners or their personnel; any voucher which got deactivated due to the end of expiry date; unavailability of items which the customer tried to purchase etc. Unreasonable and unlawful requests for compensation will be treated as a loss of business cases. U FASHION holds the rights to cancel orders and block accounts of such customers without any prior notice.

Exactness Not Guaranteed:

U FASHION hereby disclaims any guarantees of exactness as to the finish and appearance of the final Product as ordered by the user, as the quality of imagery cannot be taken a final representation. The quality of any products, Services, information, or other material purchased or obtained by you through the Website will be as per the company standards. Alterations to certain aspects of your order such as the brand, size, color etc. may be required due to limitations caused by the availability of product differentiation in size charts.

Links To Third Party Sites:

The Website may contain links to other websites ("Linked Sites"). The Linked Sites are not under the control of www.ufashion.in or the Website and UFASHIONis not responsible for the contents of any Linked Site, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site. U FASHION is not responsible for any form of transmission, whatsoever, received by you from any Linked Site. U FASHION is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by www.ufashion.in or the Website of the Linked Sites or any association with its operators or owners including the legal heirs or assigns thereof. The users are requested to verify the accuracy of all information on their own before undertaking any reliance on such information.

The customer may be considered fraudulent if any of the following scenarios are met:

The customer doesn't reply to the payment verification mail sent by U FASHION
Customer fails to produce adequate documents during the payment details verification
Misuse of another customer’s phone/email
The customer uses invalid email and phone no.
Customer refuses to pay for an order
The customer is involved in the snatch and runs for any order

The customer may be considered a loss to business if any of the following scenarios are met:

The customer with a very high return rate
Invalid/Incomplete address cases
Repeated request for monetary compensation for petty issues

Account for the customers falling in fraudulent or loss to the business category may be blocked.

Cancellation of Bulk Orders

U FASHION- A unit of PAR EXCELLENCE may cancel any orders that classify as 'Bulk Order' under certain criteria at any stage of the product delivery. An order can be classified as 'Bulk Order' if it meets with the below-mentioned criteria, and any additional criteria as defined by Ritukumar.com:

Products ordered are not for self-consumption but for commercial resale

Multiple orders placed for the same product at the same address, depending on the product category
Bulk quantity of the same product ordered
Invalid address given in order details
Any malpractice used to place the order
Any promotional voucher used for placing the 'Bulk Order' may not be refunded

Process for Pilferage Claim

1. If a customer raises a complaint about the partial item/partial orders through Customer Care 
2. The customer is supposed to claim for pilferage within 48 hours of delivery failing which the claim will not be entertained.

An Email will be sent seeking/providing the following information:

Short description of the case (A few questions will be asked to help us understand the scenario)
The snapshots of the box (Try to cover the sides which look tampered/damaged as per the customer)
The refund for prepaid orders will be done after investigation, which usually requires 5-6 business days. The process will include investigation with the concerned departments

The customer may not be liable for a refund if he/she falls in any of the scenarios stated below:

Customer fails to provide adequate information about the case
Customer fails to provide snapshots of the packet and box (if any)
If an opened delivery was received, pilferage claims must be made the same day
Customer must not dispose of the packaging for 4-5 days post-delivery. We might need to pick-up your packaging for investigation at our end.

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You agree to indemnify, defend and hold harmless www.ufashion.in from and against any and all losses, liabilities, claims, damages, costs, and expenses (including legal fees and disbursements in connection therewith and interest chargeable thereon) asserted against or incurred by www.ufashion.in that arise out of, result from, or may be payable by virtue of, any breach or non-performance of any representation, warranty, covenant or agreement made or obligation to be performed by you pursuant to these Terms.

Applicable Law

By visiting www.ufashion.in, you agree that the laws of India, under the jurisdiction of the Bangalore High Court, without regard to principles of conflict of laws, will govern these Conditions of Use and any dispute of any sort that might arise between you and www.ufashion.in or its affiliates.


Any dispute relating in any way to your visit to U fashion store or to products you purchase through www.ufashion.in shall be submitted to confidential arbitration in Bangalore, India, except that, to the extent you have in any manner violated or threatened to violate U fashion's intellectual property rights, www.ufashion.in may seek injunctive or other appropriate relief in any court in India or internationally, and you consent to exclusive jurisdiction and venue in such courts. Arbitration under this agreement shall be conducted under the rules then prevailing under the Indian Arbitration Act. The arbitrator's award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to an arbitration involving any other party subject to this Agreement, whether through class arbitration proceedings or otherwise.