The U Fashion Story: Passion, Perseverance, and Style.

In a small town, Niranjan's creative spark was ignited by his sister's graduation day. He designed a stunning outfit, and its success fueled his passion for women's fashion. However, his mother was hesitant, worrying that a career in the arts wouldn't provide a stable future, and that business wasn't in their family's blood. Despite her concerns, and a lot of hiccups as he had to start from scratch with limited finance, Niranjan pursued his dreams, sourcing fabrics, designing ensembles, and supplying them to local stores in the begining, then to a large chain store 'Lifestyle.'

His big break came when his designs gained popularity, and he launched his own brand, 'U Fashion.' With his retail store thriving, he launched his online store, "U Fashion" to serve fashion enthusiasts across India and abroad.

U Fashion By Niranjan 

Be Unique - Be U

" At U Fashion,  we believe in the unbridled spirit of womanhood. A woman who embodies strength, resilience and uniqueness. We understand her aspirations, respect her individuality and celebrate her identity. Our collections are crafted with care and concern,infused with positive emotions that touch her heart. When she wraps herself in U Fashion, she lifts her head high in confidence, empowered to chase her dreams. 'Be Unique  - Be U' is more than just a mantra -it's a reminder  that your individuality is your greatest strength. 

With every stich, we encourage you to own your uniqueness,  to stand tall and to be unapologetically yourself. U Fashion stands by you, a constant companion in your journey of self- discovery and growth "